PRESS RELEASE

The Natural Bar “Best of” recognition…by “Today Show” Food Editor.

OCEANSIDE, CA (Aug 24-2005) - The Natural Whole Food Bar (TNB) was favorability featured in a segment by “The Today Show” Food Editor Phil Lempert in a web segment on MSNBC.com. TNB appeared in “Super Market GURU- The Best & Worst of New Foods” in the “Best” category as recommended by consumers. Comments from Dan Armentrout, President, CEO & founder of The Natural Whole Food Bar were “the recognition signifies consumer confidence in a brand that delivers wholesome nutrition to a broad range of health conscience shoppers while delivering great taste”. Mr. Armentrout went on to say “consumers want healthy choices for their dietary needs, The Natural Bar delivers like no other product on the market today. I am honored to have been recognized by Mr. Lempert”. The Natural Whole Food Bars are sold throughout the US and Canada at fine retailers like Wild Oats, GNC and Bally Total Fitness. The Natural Whole Food Bar, Inc. is a privately held company with its corporate offices located in Oceanside, CA. www.thenaturalbar.com